ABOUT ME
Gina Clementi is the founder and CEO of Goodstory, a strategic marketing consultancy specializing in integrated digital marketing, brand development, and consumer engagement. With over 20 years of experience in marketing strategy and brand storytelling, Gina has established herself as a trailblazing leader in navigating the complexities of today’s integrated marketplace.
As a marketing strategist and brand consultant, Gina is known for transforming complex business challenges into clear, actionable solutions. Her expertise spans industries such as healthcare marketing, sports marketing, and the technology sector, where she combines data-driven insights with creative digital strategies to help organizations connect meaningfully with their audiences.
At Goodstory, Gina leads a talented team of marketing strategists, creative directors, and digital innovators. Together, they craft comprehensive brand solutions tailored to drive measurable business growth and expand market share. Gina’s approach merges analytical precision with creative storytelling, enabling brands to distinguish themselves in today’s competitive digital landscape.
ELEVATING BRANDS THROUGH AUTHENTIC, CULTURALLY RESONANT NARRATIVES.
STORYTELLING EXPERT &BRAND STRATEGIST
CAREER
- Nike: Crafted global rollouts for the Nike Run Club, including a campaign launch featuring Kevin Hart, earning the prestigious Nike Maxim for her consumer-first approach.
- adidas: Partnered with sports marketing to position all-star athletes like LeBron James as central to the brand’s narrative during his iconic NBA draft.
- Providence Health Care: Tackled the COVID-19 physician shortage with transformative hiring strategies that built a strong provider pipeline.
- Micron Technology: Led a $10M global advertising campaign with groundbreaking conversion rates of 75% in the U.S. and 60% in China.
A CAREER SHAPED BY ICONIC BRANDS
Shaping Stories for the World’s Most Recognized Brands
"People don’t buy products; they buy into stories. A brand's story is the heartbeat of its business strategy."
PHILOSOPHY
For Gina, branding is more than strategy—it’s about creating living, breathing narratives that evolve with culture and consumer behavior. With every decision, she builds brand equity, ensuring her clients remain authentic, relevant, and positioned for long-term success.
A Philosophy Rooted in Storytelling
BRANDING AS EVOLUTION
Gina’s leadership style is defined by collaboration, inclusivity, and creativity. She believes the best ideas come from diverse perspectives, creating a dynamic, innovative team culture that inspires success. Her ability to align teams around bold ideas ensures the brands she works with are always ahead of the curve.
"The best branding strategies are born from shared vision and fearless creativity."
Collaborative leadership
Building Brands Through Teamwork and Innovation
BEYOND BRAND
CHIEF BARKETING OFFICERS
- Ellie, at nearly 15 years young, is the Head of Canine Development. With years of experience under her collar, she’s the wise, steady presence every great team needs. These days, she’s grudgingly mentoring Olive, all while maintaining her reputation as a dog who never backs down from a challenge—even if it’s just navigating stairs with dignity.
- Olive, the Chief Barketing Officer in training, is the newest addition to the Goodstory executive team. Young, energetic, and always ready to tackle a new adventure, Olive has brought fresh energy to the team. While her qualifications remain dubious, she loves a challenge, whether it’s chasing squirrels or trying to win over Ellie’s approval.
LIFE OUTSIDE THE OFFICE
Together, Ellie and Olive bring a little extra joy—and a lot of determination—to Goodstory’s day-to-day operations. If you ever collaborate with Gina, don’t be surprised if these two make an appearance in your meetings—they’re natural-born storytellers and problem solvers, just like their human counterpart. After all, every great brand needs a touch of barketing brilliance!
CONNECT
Interested in having Gina speak at your event, collaborate on a project, or share her expertise? With a passion for storytelling and branding, Gina is available for:
Get in Touch with Gina Clementi. SHE'S REALLY NICE.
- Speaking engagements
- Panel discussions
- Brand strategy consultations
- Workshops on storytelling and brand evolution
- Simple conversations over coffee